Founded in 2025 in NYC, we were over the same boring tampon brands, lubes hidden behind pharmacy counters, and TikTok supplements that promised everything but proved nothing.
We have Sephora for beauty, Erewhon for health food, and Nordstrom for fashion - but nothing for female health. So we’re giving the aisle a glow-up, with curated products, real education, and a platform Gen Z will actually obsess over.
This is where our story started! Over lots of coffees and glasses of wine, Brooke & Vibha decided the feminine care aisle needed a HUGE glow-up. Why were we still shopping in a crappy aisle like CVS? Why didn't the Sephora for women's health exist?
We officially went live, launching our website in the U.S. and celebrated with a launch party in Tribeca alongside some of NYC’s coolest brands
After one of our TikTok's went viral, we realized that girls in NYC were BEGGING for a women's health community! So we created one and had over 300 girls in NYC join up in the first few days.
We kicked things off with an event co-hosted with Kindbody about fertility 101 and free AMH testing.
We’ve officially grown to over 100 products across 18+ brands, with a very exciting new offering launching soon. Bring on 2026!
We work with our medical advisors so you can make smarter, more informed choices. Only the best brands make the cut on ladibug - those with better ingredients, no pH upsetters, and products that actually work.
We’re two friends - a business student and a software engineering student - who met in NYC and bonded over a shared passion for women’s health and wellness.
We love TikTok health trends, but quickly got frustrated by the flood of products online that promised everything and proved nothing. At the same time, we noticed super-cool Gen Z tampon, supplement, sexual health brands with better ingredients and packaging, but none of them were in pharmacies or major retailers.
Seeing this gap, we decided to create something women and Gen Z actually want: a Sephora for women’s health.
Everything we do starts with why
So you can trust what we stock
Just like a groupchat with your best friends
