ladibug was born for the busy NYC girls. The ones who don't have time for last minute tampon runs or endless hours scrolling to figure out what wellness products work.

Our Story

Founded in 2025 in NYC, we were two corporate girls juggling work, life, and endless TikTok wellness trends.

So we created ladibug, as the brand we wish existed: a place that makes sure you never run out of tampons, helps you discover wellness products that actually work, and gives you real info behind it all (from actual medical experts).

We're giving the women's health aisle a glow-up - with curated products, legit education and a community Gen Z will actually obsess over.

Jul 2025
Sep 2025
Oct 2025
Feb 2026
Today
The beginning

The beginning

This is where our story started! Over lots of coffees and glasses of wine, Brooke & Vibha decided the feminine care aisle needed a HUGE glow-up. Why were we still shopping in a crappy aisle like CVS? Why didn't the Sephora for women's health exist? How do I know what wellness trends are legit?

Ladibug went live!

Ladibug went live!

We officially went live, launching our website in the U.S. and celebrated with a launch party in Tribeca alongside some of NYC’s coolest brands

Creation of our community - the Ladibug Lounge

Creation of our community - the Ladibug Lounge

After one of our TikTok's went viral, we realized that girls in NYC were BEGGING for a women's health community! So we created one and had over 300 girls in NYC join up in the first few days.

We kicked things off with an event co-hosted with Kindbody about fertility and free AMH testing.

Times Square

Times Square

Ladibug was on a billboard in Times Sqaure... it was the most pinch me moment of our lives (even though it was only 14 degrees).

Today

Today

We’ve taken over 500 subways to hand deliver your Monthly boxes across NYC, hosted 10+ events, and are just getting started with growing the city’s newest—and most exclusive—women’s health & wellness club.
Our Medical Advisory Board

We work with our medical advisors so you can make smarter, more informed choices. Only the best brands make the cut on ladibug - those with better ingredients, no pH upsetters, and products that actually work.

Our medical experts

It was super important to us that we had experts vetting the wellness industry, so you can trust the products actually work

meet the founders

We’re two friends - a business student and a software engineering student - who met in NYC and bonded over a shared passion for women’s health and wellness.

Frustrated by the flood of overpromising products online and the lack of cool, quality brands in mainstream retail, we set out to build something women actually want: a Sephora for women's health

 Shop now

Gen Z coded

Women's health needed a glow-up

Medically Advised

So you can trust what we stock

Community led

Just like a groupchat with your best friends

stay connected
@ladibug.co

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